Your Go-To Guide for what's happening on Fort Myers Beach —Events, Live Music, Food & Drink Specials, Family Fun, and Island Vibes that make FMB your Year-Round Destination.
Whether you’re a local or just visiting, we’ve got the scoop. Stay updated HERE.
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Businesses and individuals can join the Alliance
HERE.
WELCOME TO
FORT MYERS BEACH
Looking for a well-deserved getaway? Discover What's Up on our 7-mile span of golden beaches. Unique events, live music, restaurants, shopping destinations, hotels and island vibes throughout FMB are ready to welcome you with gracious hospitality.
Dine. Shop. Play. Stay.
UPCOMING EVENT:
Gilligan's Island Treasure Hunt
Hosted By: What's Up FMB
When: April 2026
Hosted by What’s Up FMB, this island adventure turns Fort Myers Beach into a real-life treasure map! Participants follow clues, visit local landmarks, and complete fun challenges while exploring the island from shore to shore. Whether by foot, bike, or golf cart, it’s a day of laughter, teamwork, and discovery—perfect for families, friends, and island explorers of all ages.
The mission of What's Up FMB is to fuel growth and success for every business on Fort Myers Beach by creating unforgettable events, innovative promotions, and unique community gatherings. Through collaboration and shared vision, we showcase the spirit of our island, attracting both new and returning visitors and giving them exciting reasons to return all year long.
Follow FMB
Unforgettable FMB Events
What's Up FMB organizes many different special events throughout the year to provide you with unforgettable experiences, innovative promotions, and unique community gatherings on Fort Myers Beach.
EAT&DRINK FMB
Enjoy the restaurants, unique eateries and bars that make Fort Myers Beach special.
shop FMB
Discover the convenience and the value of shopping in everything from boutiques to department stores on Fort Myers Beach.
play&EXPLORE FMB
There are plenty of ways to play and explore on and off the beach with live music, fishing, cultural attractions, luxurious spas, sightseeing & more on Fort Myers Beach.
stay FMB
Find hotels, rentals, available real estate and other relaxing places to stay so you can soak up the sun and take in the sights on Fort Myers Beach.
ISLANDLIFE FMB
Live on or near Fort Myers Beach? Find and discover services and businesses that meet your needs.
Stay Updated On FMB
